Challenge

Publicis Group SA, owner of the Leo Burnett ad agency, continues to grow, seeing profit rise 31 percent on revenue from North America and emerging markets and a return to growth in Europe. The Paris-based company, whose client brands include Cadillac, Nestle and Warner Bros., has boosted hiring and aims to generate 65 percent of sales from digital activities and emerging markets and double operations in China in three years. Publicis expects to outperform advertising peers like WPP Plc and Interpublic Group of Companies Inc.

Publicis turned to Starpoint’s Creative & Digital Staffing practice to find the experts they need to fuel this growth.

Solution

Starpoint places full-time professionals at Publicis and recently placed a Chief Financial Officer and nearly 15 account resources ranging from Account Executives to Vice Presidents and Account Directors.

Starpoint’s team of national recruiters responds quickly with appropriate candidates for each agency position.

As one Publicis manager said about Starpoint’s Creative & Digital Staffing practice: “The caliber of candidate is consistently superior; they manage to pull rabbits out of hats for me…a class act.”