User Experience Design

Visual Graphical User Interface (GUI) Design

 

Although our User Experience Group blends visual design elements into information architecture diagrams, the prime focus of these diagrams is on functionality, not visual design.

 

The visual GUI design is formally developed in a separate process, based on your creative and branding requirements. We balance form and function to ensure that visual design elements work to complement the functional design, not overtake it.

 

Our Information Architects work closely with the graphic designers and interactive developers to develop interfaces that are accessible, usable, visually appealing, and that reflect your brand.

 

We strive to develop interfaces that:

 

  • Are accessible and usable to the target audience
  • Incorporate an appealing visual design
  • Extend our client's brand

Typically, we deliver User Experience Design (UX) solutions as part of an application we develop for a client. UX is an integrated part of our development methodology, creating a user-centered interface architecture and interaction model to increase usability of an application and add differentiation when desired.

Process and Approach

We rely on task analysis and information architecture to organize key functionality or content for a software application, web site, or screen flow. Although task analysis and information architecture usually result in different types of design artifacts, they both represent the backbone of a well-designed visual interface and accurately reflect the user's goals, product functionality or content, business objectives, and constraints.

Our team members are experienced with different methods for gaining insight into users' mental models and effectively applying these insights to user interface design. The end goal is to organize functionality and content into intuitive flows and structures that users can easily understand and adopt.

Deliverables may include:

  • Annotated Wireframes
  • Clickable Prototypes
  • Content Matrices
  • Detailed Analysis
  • Flow Diagrams
  • IA Maps
  • Interaction Maps
  • User Scenarios

Visual Information Architecture

As we design your site, we offer both conventional documentation and clickable interactive prototypes to gather feedback quickly and keep up-to-date documentation. Changes can often be made on-the-fly, which shortens the time for each iterative testing cycle. It also ensures that functional specifications and the prototype stay in sync and provide a unified base of specifications for the development team.

By providing a series of high-fidelity visual paper wireframes that resemble actual electronic interfaces, our clients and end user test groups can:

  • Better grasp how the application will function
  • Provide more useful and productive input and feedback throughout the process
  • Identify potential usability problems long before development and coding begin

Because paper prototyping is not always the most effective mechanism for testing functional designs, we also create clickable prototypes in HTML through our iDocs program, which:

  • Simulates the application's desired functionality
  • Enables users to interact with the interfaces
  • Allows input and feedback throughout the process
  • Permits changes to the prototype to reflect user feedback
  • Shortens the amount of time for each iterative testing
  • Keeps documentation up to date for the development team
  • Are accessible and usable to the target audience
  • Incorporate an appealing visual design
  • Extend our client's brand

Visual Graphical User Interface (GUI) Design

Although our User Experience Group blends visual design elements into information architecture diagrams, the prime focus of these diagrams is on functionality, not visual design.

 

The visual GUI design is formally developed in a separate process, based on your creative and branding requirements. We balance form and function to ensure that visual design elements work to complement the functional design, not overtake it.

 

Our Information Architects work closely with the graphic designers and interactive developers to develop interfaces that are accessible, usable, visually appealing, and that reflect your brand.

 

We strive to develop interfaces that:

  • Are accessible and usable to the target audience
  • Incorporate an appealing visual design
  • Extend our client's brand